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Privacy Policy

We understand that privacy and security of your personal information is extremely important. This document lays out what information we collect, why we collect it, how we use it and other important information you should be aware of when using our services.

This document refers to the use of the website and it’s connected services, as well as social media.

Who Are We?
Happy Customers Group Ltd is a registered limited company with Companies House England & Wales, our company number is 10623895. Our registered address is:
1 Railway Terrace,
SR4 0PA.

Happy Customers Group Ltd is authorised and regulated by the Financial Conduct Authority (FCA) our registration number is 774711.

Pay As You Go Carpets is a trading name of Happy Customers Group Ltd. We may also use other companies or trading names in the future as we add additional products, services or companies. Please check the terms and conditions of the product or service you are using.

What Information Do We Hold?

  • Information that you have provided to us such as your Name, Address, Email Address, Telephone Number, Payment Information and Bank Details.
  • Any communication you may have with us, for example by phone, email, post or social media.
  • Your Contact details and details of any correspondence you have received from us and how you interacted with this information. For example with emails if you were to click a link to come to our website. Or if you were to receive a letter in the post and phoned us with a letter reference.
  • Information about the services we have provided for you, for example; The product you ordered, the cost of the product, the payments you made, when we visited your property, any installation we provided, the way our product or services were used and so on)
  • Identifying information used to authenticate you with our systems. For example your password to login to our systems.
  • Information from third party systems that have shared your information with us, for example if you were to contact us on social media. Specialised companies that provide customer information such as credit reference agencies, fraud prevention, marketing companies, research companies and any information that is publicly available.
  • Information on how use interact with our services, including our website in order to help us improve our services.
Information collected by us will be stored for different amounts of time based on the services you have used.

If you have used our pay as you go service we are required by the FCA to keep your information for a minimum of 3 years after your contract has ended, subject to change by the FCA. If you are continuing to use any of our services after this period we may hold on to your data until you are no longer using a service or 3 years have past.

If you have requested to be kept up to date with information about our products and services the data will be kept on file until a time that you request it to be removed or 3 years following your last interaction with the services.

You may request that we remove any information we hold on you at any time unless we are required to by the FCA or you have an outstanding balance with us.

We also use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link. You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

What We Do With Your Information

  • To make our services available to you and to provide you with our products.
  • To process your orders and collect payment.
  • To personalise the products you are offered, for example what is available in your region.
  • To prevent fraud
  • For analytics to help us improve our products and services.
  • Contact you about products and services we offer.
  • For dealing with requests and communication with you.
  • For the safety and security of our staff.

Cookies are a text file that are saved on your computer by your browser. For independant information on cookies and what they can be used for please refer to the Information Commissioner’s Office document

We use cookies on our website to store information on your local machine to identify you between visits. For example to see if you have submitted a contact form before and if you have any problems or If you are logged in to our systems.

We use cookies to track how you act with the website for analytics purposes to help us improve products and the website going forward.

Contact Us
If you have any questions about this privacy policy or would like to assert rights over the information we hold on your please contact us;

By Emailing:
or By Post:
Pay As You Go Carpets
PO Box 1385

If at any time you wish to raise a complaint with us please check out our document on how to raise and complaint and how it will be handled by visiting Pay As You Go Carpets Complaints. If you believe we've acted improperly you have the right to complain to the ICO about our actions, you can find more information on how to go about this by visiting